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B&O Play from Bang & Olufsen has announced its first-ever television, BeoPlayV1, specially conceived to deliver flexible placement possibilities, outstanding sound and optimal picture quality. BeoPlay V1 liberates the viewing experience from the wall and lets you retake control of guest room living space. And all with aminimalistic, almost industrial take on form, function and choice of materials.

A moveable feast for the eyes... Designed by Anders Hermansen, the BeoPlay V1 has its roots in a Scandinavianidiom of no-nonsense aesthetics and craftsmanship. The rugged steel cabinet, powder coated so that it feels almost soft to the touch, combines clean lines with exquisite metal joinery. The loudspeaker grill is stamped directly into the cabinet, below the screen. And the stainless steel stands connect unobtrusively and simply at all four corners.

According to Tue Mantoni, CEO for Bang & Olufsen, the new television is a strategic addition to the B&O Play brand portfolio – and he expects BeoPlay V1's combination of flexibility, performance, design and price points to win its way into new consumer segments for the Danish company.

"BeoPlay V1 has been designed by studying the way people use televisions," Mr Mantoni explains. "We want it to fit into people's lifestyles – so they don't have to fit their lives around a television. It can hang from the ceiling, stand on the floor or a shelf or swing from the wall."

With its LED screen, powerful video engine, Class D ICE power amplifiers and easy connectivity, BeoPlay V1 has the specs to deliver some of the best viewing and listening experiences available anywhere. The sound system's all-in-one design even rivals many surround systems with their external speakers, subwoofers, wires and amplifiers – further adding to BeoPlay V1's flexibility.True to its Bang & Olufsen heritage, BeoPlay V1 is as easy to live with as it is to fall in love with. Extensive connectivity options are built in. You can change the speaker fabric under the stamped grill to add your own touch of colour – and choose between red, yellow, green, silver and dark grey. The intuitive remote control not only makes setup and channel surfing a breeze: it also handles third-party devices such as DVD players and digital recording devices, so everything can be commanded from one simple controller. And of course, BeoPlay V1 is ready forApple TV2 and even has room for the "set top" device inside the back of thetelevision cabinet – out of sight but always accessible.