Thursday, 26 November 2015


Do star ratings still influence consumer bookings?

AN 81 wk3 star ratingsOpinion is divided on whether a star rating holds enough power to sway guests in a world increasingly governed by the internet. accomnews asked a variety of industry voices their opinion on the subject, and received a suitably varied response.

Franchising in a high profile accommodation chain – a good idea or not?

AMG50 - Accor Image - 1 300x224In Australia, the conundrum for administrators of hotels or motels of whether to become a member of a recognised accommodation chain or to remain independent, has aroused vigorous debate in recent years.

Industry responds to ‘integrated approach’ for increasing online bookings

AMGAU50-Marketing-Online Bookings 300x225Every accommodation provider needs to increase online bookings if it ever intends to boost profits.

Integrating guest reviews and hotel classifications to maximise your online presence

Dollarphotoclub 62828953 300x225Accommodation providers should integrate online guest reviews and hotel classifications to meet consumer expectations and boost guest satisfaction, according to a new report by the World Tourism Organisation.

How to connect your hotel brand to your customers in the world of semantic search

AMG49-markeying-Bronwyn White 300x225With the introduction of semantic search at the end of 2013, Google changed the way customers find accommodation and services.

3 ways a channel manager will change your life!

AMGAU49-Marketing-Channel-Management 300x225Do you find yourself double booking rooms? Or perhaps you spend time tirelessly updating your rates and availability across booking sites.

Choosing a property management system that best suits your business

property-management-softwareWith the seemingly never ending growth in online bookings from online travel agents and the popularity of new technologies such as smartphones and social media, it is essential for accommodation businesses to regularly review their property management system and channel manager systems that they use to ensure that they are keeping pace with industry trends. 

Pinterest winning battles in social media war

an61-2-mkg-pinterest logo 300x225The battle over social media channel dominance continues to wage, as Pinterest (21 per cent) becomes more popular than Twitter (18 per cent) among Internet users in 2013, according to Pew Research Center.

Channel managers for your property

Online Travel BookingWhile channel manager programs are nowadays quite common, many motel/resort staff I talk to still have questions such as:

Are you misrepresenting your property?

Digital MarketingLooking back to one of my first positions working for a large overseas travel agency in the UK, I remember what a significant part of our overseas team was dedicated to quality.

Quest Rockhampton: A change for the better

Quest RockhamptonTraffic, crowds and constant noise – the busy streets of Brisbane can be a tough environment for anyone to deal with.

Quest helps take your hospitality career to the next level

Zed SanjanaClimbing the corporate ladder when you work in hospitality can be limiting. You may reach the senior level of general manager or property manager within a large accommodation chain, but then what?

Franchising in Australia

Franchise Council Australia LogoThe franchise sector is a major contributor to the Australian economy, generating an estimated $131 billion in annual revenue and employing more than 400,000 people across approximately 1200 brands and 73,000 franchised units.

The risks of data sharing

Guest DataRecently several managers have been caught out by unwittingly handing over their sensitive business data to a third party believing this was necessary for the supplier to undertake marketing for them.

Brand Loyalty: A value proposition

AMG35-MGT-Guest-RelationsSince the GFC we've seen a constant erosion in yields or margins across all industries and all levels of business.

Branding made simple

amg43-MKG-Branding-BW-Barry FleischmannIf you are an independent accommodation property owner that is thinking of becoming a member of a well-known brand you will know that it is not an easy decision to come to.

A Brand Licensing Point of Difference

AN46-2-MKG-BrandFlexibility is the key to SilverNeedle Hospitality's successful brand license model.