- Published on Wednesday, 27 April 2016 20:36
- Article Read: 257
It’s a nightmare that way too many hoteliers can relate to: an already saturated market being bombarded with new hotels left and right, each with shiny new technology, the comfiest beds in all the land and thousands of square feet of meeting space to entice even your most loyal annual groups.
- Published on Wednesday, 20 April 2016 20:49
- Article Read: 235
When Jim Zito started in hotel marketing, the internet was still a few years away, most marketing campaigns were printed and Milli Vanilli was up for a Grammy. After 25 years in the industry, Jim has seen the rise and fall of many hotel marketing tactics, tools and techniques. So, we asked him for the ten most important lessons he's learned over his impressive career. Here's what he told us:
- Published on Wednesday, 20 April 2016 20:29
- Article Read: 372
Facebook is more than just a popular social networking site, it's a necessary resource for small hotels looking to expand their business and increase their bookings. And as a bed and breakfast, you need to develop a Facebook profile that helps you to get found by your potential guests.
- Published on Sunday, 17 April 2016 19:21
- Article Read: 579
The level of polarisation between those for and against using Online Travel Agents (OTAs) astounds me. It seems OTAs are either regarded as knights on white chargers who have come to save the day or the four horsemen of the apocalypse.
- Published on Wednesday, 06 April 2016 20:34
- Article Read: 495
Recent surveys of business model investments, be it in the hospitality sector or business, large or small scale, the largest sum of money has been channelised to reputation management online.
- Published on Thursday, 31 March 2016 02:31
- Article Read: 418
Did you know, that in our life time, we will never see another demographic that has as much disposable cash to spend and as much free time than our current seniors?
- Published on Thursday, 24 March 2016 02:04
- Article Read: 510
Did you know that shopping and eating at restaurants/cafés are consistently rated in the top three activities that people partake in during a holiday or vacation?
- Published on Sunday, 20 March 2016 17:26
- Article Read: 369
While some might be celebrating their extra hours of sunlight because of Daylight Saving Time, now's the perfect time for smart hotel marketers to make their costs lighter as well.
- Published on Monday, 14 March 2016 06:18
- Article Read: 516
We're often asked: what's the single most important aspect of hotel marketing?
- Published on Thursday, 10 March 2016 00:04
- Article Read: 297
For many pubs that also offer accommodation, the hardest part is advertising the accommodation side of the business.
- Published on Wednesday, 02 March 2016 17:47
- Article Read: 306
In partnership with Dr Peter O'Connor and Revinate, SiteMinder has released a whitepaper showing that when it comes to distribution and online marketing, the three most critical needs of hoteliers are:
- Published on Sunday, 28 February 2016 20:46
- Article Read: 497
The push to shift from dependency on OTAs and increase direct bookings has inspired hotels of all sizes to spend billions on driving traffic to their own website and call centres.
- Published on Wednesday, 24 February 2016 21:17
- Article Read: 512
A recent study by hotel app provider Eviivo was undertaken to test the theory of whether travellers are actually influenced by the quality of images accommodation providers add on their website.
- Published on Wednesday, 24 February 2016 21:05
- Article Read: 351
There's nothing as captivating as a good story. A story that lures you in, gets you engaged and compels you to do something.
- Published on Wednesday, 24 February 2016 20:34
- Article Read: 418
Running a small hotel comes with a lot of responsibility. On a daily basis, it usually means that you are responsible for way more than the large, chain hotels are.
- Published on Wednesday, 10 February 2016 22:13
- Article Read: 395
Even on our worst days, we can all wholeheartedly admit: we've got it good.