Marketing

Choosing a property management system that best suits your business

property-management-softwareWith the seemingly never ending growth in online bookings from online travel agents and the popularity of new technologies such as smartphones and social media, it is essential for accommodation businesses to regularly review their property management system and channel manager systems that they use to ensure that they are keeping pace with industry trends. 

Pinterest winning battles in social media war

an61-2-mkg-pinterest logo 300x225The battle over social media channel dominance continues to wage, as Pinterest (21 per cent) becomes more popular than Twitter (18 per cent) among Internet users in 2013, according to Pew Research Center.

Channel managers for your property

Online Travel BookingWhile channel manager programs are nowadays quite common, many motel/resort staff I talk to still have questions such as:

Are you misrepresenting your property?

Digital MarketingLooking back to one of my first positions working for a large overseas travel agency in the UK, I remember what a significant part of our overseas team was dedicated to quality.

Quest Rockhampton: A change for the better

Quest RockhamptonTraffic, crowds and constant noise – the busy streets of Brisbane can be a tough environment for anyone to deal with.

Quest helps take your hospitality career to the next level

Zed SanjanaClimbing the corporate ladder when you work in hospitality can be limiting. You may reach the senior level of general manager or property manager within a large accommodation chain, but then what?

Franchising in Australia

Franchise Council Australia LogoThe franchise sector is a major contributor to the Australian economy, generating an estimated $131 billion in annual revenue and employing more than 400,000 people across approximately 1200 brands and 73,000 franchised units.

The risks of data sharing

Guest DataRecently several managers have been caught out by unwittingly handing over their sensitive business data to a third party believing this was necessary for the supplier to undertake marketing for them.

Brand Loyalty: A value proposition

AMG35-MGT-Guest-RelationsSince the GFC we've seen a constant erosion in yields or margins across all industries and all levels of business.

Branding made simple

amg43-MKG-Branding-BW-Barry FleischmannIf you are an independent accommodation property owner that is thinking of becoming a member of a well-known brand you will know that it is not an easy decision to come to.

A Brand Licensing Point of Difference

AN46-2-MKG-BrandFlexibility is the key to SilverNeedle Hospitality's successful brand license model.

Art Series introduces the late, late checkout

Art Hotel GroupMelbourne's Art Series Hotels is to allow guests to check out hours or even days late in a new campaign for the chain created by Naked Communications.

Get Your Staff Online With Online Sales

AN - KeyboardIn preparing to be a guest speaker at three different hotel conferences recently, I had our KTN team conduct some anonymous mystery shopping calls to see what would happen when we called directly to hotels to double-check online rates posted on OTA websites.  

Mobile Solutions Will Keep Tabs on Business

amg37-MKG-PMS-MarketingAccommodation managers and operators can expect to see more mobile tablet and smartphone solutions coming on to the market to monitor their business from anywhere they have an Internet connection for their phone or tablet.

A New Tool To Harvest Referral Business

amg38-mkg-socialmediaI think many accommodation providers understand how strongly I feel about the ability of travel social media like TripAdvisor to boost business for hotels.

MICE in Marcoola

AN-Ramada-LogoMotivate your staff at Ramada on Marcoola Beach!

Spa Manager Returns to Byron Bay

AN33 -_Byron_SpaThe Byron at Byron Spa and Wellness Centre continues to delight guests with a refreshed spa menu featuring a unique outdoor couples massage set deep within the 20ha rainforest that surrounds the resort.