- Published on Wednesday, 25 May 2016 21:37
- Article Read: 175
Global customer intelligence company Local Measure, which uses location-based data to unlock customer insights, believes the hotel industry is getting less than half the picture when it comes to their brand by not accessing quality data across social channels.
- Published on Sunday, 22 May 2016 19:32
- Article Read: 387
Here are three terrifying things that are making hotel marketers anxious right now:
- Published on Sunday, 15 May 2016 21:57
- Article Read: 485
Small accommodation providers have two options when it comes to distributing their online inventory. They can either do it via a global distribution system (GDS) or via a channel manager. But which solution will work best for their business?
- Published on Sunday, 08 May 2016 19:20
- Article Read: 491
Mums think they know best and, you know what? We agree.
- Published on Wednesday, 27 April 2016 20:36
- Article Read: 715
It’s a nightmare that way too many hoteliers can relate to: an already saturated market being bombarded with new hotels left and right, each with shiny new technology, the comfiest beds in all the land and thousands of square feet of meeting space to entice even your most loyal annual groups.
- Published on Wednesday, 20 April 2016 20:49
- Article Read: 438
When Jim Zito started in hotel marketing, the internet was still a few years away, most marketing campaigns were printed and Milli Vanilli was up for a Grammy. After 25 years in the industry, Jim has seen the rise and fall of many hotel marketing tactics, tools and techniques. So, we asked him for the ten most important lessons he's learned over his impressive career. Here's what he told us:
- Published on Wednesday, 20 April 2016 20:29
- Article Read: 703
Facebook is more than just a popular social networking site, it's a necessary resource for small hotels looking to expand their business and increase their bookings. And as a bed and breakfast, you need to develop a Facebook profile that helps you to get found by your potential guests.
- Published on Sunday, 17 April 2016 19:21
- Article Read: 860
The level of polarisation between those for and against using Online Travel Agents (OTAs) astounds me. It seems OTAs are either regarded as knights on white chargers who have come to save the day or the four horsemen of the apocalypse.
- Published on Wednesday, 06 April 2016 20:34
- Article Read: 612
Recent surveys of business model investments, be it in the hospitality sector or business, large or small scale, the largest sum of money has been channelised to reputation management online.
- Published on Thursday, 31 March 2016 02:31
- Article Read: 515
Did you know, that in our life time, we will never see another demographic that has as much disposable cash to spend and as much free time than our current seniors?
- Published on Thursday, 24 March 2016 02:04
- Article Read: 598
Did you know that shopping and eating at restaurants/cafés are consistently rated in the top three activities that people partake in during a holiday or vacation?
- Published on Sunday, 20 March 2016 17:26
- Article Read: 456
While some might be celebrating their extra hours of sunlight because of Daylight Saving Time, now's the perfect time for smart hotel marketers to make their costs lighter as well.
- Published on Monday, 14 March 2016 06:18
- Article Read: 608
We're often asked: what's the single most important aspect of hotel marketing?
- Published on Thursday, 10 March 2016 00:04
- Article Read: 380
For many pubs that also offer accommodation, the hardest part is advertising the accommodation side of the business.
- Published on Wednesday, 02 March 2016 17:47
- Article Read: 398
In partnership with Dr Peter O'Connor and Revinate, SiteMinder has released a whitepaper showing that when it comes to distribution and online marketing, the three most critical needs of hoteliers are:
- Published on Sunday, 28 February 2016 20:46
- Article Read: 588
The push to shift from dependency on OTAs and increase direct bookings has inspired hotels of all sizes to spend billions on driving traffic to their own website and call centres.